How can a game of Chinese whispers be compared to asset management? Most people are familiar with the game. You start by whispering a sentence to the person next to you, this person then repeats what they heard to the next player, and on and on it goes until the very last person.
Infographics have been having a bit of a moment in the fund marketing world.
A good website with a clear message is perhaps a marketer’s most powerful tool in today’s tech age.
In order to facilitate lead generation, promote products, raise brand awareness and offer an all-round, high-quality experience for your clients – a website that portrays and adequately attests to your message is a must.
Creating and distributing digital content that gets high levels of client engagement is a goal, and a challenge, for many asset managers. With an increasing number of firms turning to online channels to get their content out there, the digital landscape is swimming with content and fierce competition. In fact, research shows that 350k new tweets are posted every minute.
Regulation, regulation, regulation. It can sometimes feel like we in the financial services are inundated by changes to regulation. But as increasing numbers of asset managers choose to communicate with clients and prospects via blogs, LinkedIn and Twitter, it is important that this industry keeps a keen eye on what is expected off of them in regards to the regulation around social media.
Finding ‘the One’ is life-changing. Very few can argue with that. The One gets where you’re coming from, understands your needs and will support you in reaching your full potential.
Old Mutual’s WealthSelect MPS range is now live on FE Transmission, the service that allows financial advisers access to performance data on leading model portfolio providers through FE Analytics.
Bloggers, and the world of blogging, have had quite an image change over the past few years.
No longer the domain of hobbyists and those with an (angry) opinion, it has certainly become more mainstream. But with the activity becoming so widespread, how do asset management firms - who are fast seeing the need for a joined-up social media strategy – make the most out of their blogs?
In a series looking at how asset managers can best use social media to help promote their brand – we focus on LinkedIn and the most effective strategies to use this rather more ‘professional’ site.
All asset managers – be they large or small – find the process of collecting, validating, formatting and distributing data a time-consuming task. And unlike some other industries, in the asset management world, the consequences of dirty data can be acutely felt.